Finding the In-Between Stance
This illustration shows the layered up version of the experience mapping with the themes from the
Ericsson Studio, and additional theme entitled internet of things. These themes were found to be important to the Studio and the approach of telling the Ericsson story in Site Kista. The bubbles were generated by a cocreative workshop created in a meeting with our stakeholders and placed and visualized by us later. This method of mapping these themes was to establish if Site Lindholmen had all the qualities of the Ericsson Studio. It was found that although not all of it was physically present in the Ljusgård, all the themes were present within the site, only proving that the experience is not only in the Experience Center. Some key details are the necessity to redesign the Experience Center to better tell the story of the Networked Society and to better explain the capabilities of 5G. Yet, also this map and the locations of the areas where the Networked Society is most revealed as of today shows that the experience of a Networked Society, even to our stakeholder group, is understood to be everywhere. Hence, our design concept, Connected Ljus, begins with the perspective of the human connected to society.