The Iterated Window > Finding the In-Between Stance

Ericsson Sudio, Kista was a two day experience at the Ericsson Studio which is located at the Ericsson headquarters in a suburb of Stockholm. The Studio has been running for six years as a place where all the capabilities of the company are showcased under one roof. It is very customer and marketing driven in its intentions. Mia and I were sent by the Lindholmen stakeholders to experience and research an example of an Experience Center in order to have a benchmark for the evolving center at Lindholmen. This image shows how we worked while we were there which was through a large table top visualization of the 4 different tours we followed on the first day.